![]() ![]() As a result of his endorsement, his fans came away with the impression that the investments were safe - such was the case with the plaintiffs in the lawsuit, who bought products sold on Binance after seeing Ronaldo's endorsements, it claims. Under the marketing partnership, Ronaldo encouraged millions of his fans and supporters to invest with Binance, even though many of them were unfamiliar with cryptocurrencies or the platform, the lawsuit alleges. The lawsuit, filed in federal court in the Southern District of Florida Monday, alleges that Ronaldo's promotion of Binance was "deceptive and unlawful." Binance's partnership with high-profile figures like Ronaldo, the plaintiffs claim, led them into costly and unsafe investments. Portuguese soccer star Cristiano Ronaldo is facing a class-action lawsuit seeking at least $1 billion in damages for his role in promoting cryptocurrency-related "non-fungible tokens," or NFTs, issued by the beleaguered cryptocurrency exchange Binance to millions of his fans. Binance CEO pleads guilty to federal charges 07:35
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